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机构：因存储成本上涨，2026年第一季度东南亚智能手机平均售价创历史新高
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机构：因存储成本上涨，2026年第一季度东南亚智能手机平均售价创历史新高
发布时间：2026-05-19 15:25:03
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机构：因存储成本上涨，2026年第一季度东南亚智能手机平均售价创历史新高
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<article><section data-type="rtext"><p>【环球网科技综合报道】5月19日消息，市场研究机构Omdia最新报告显示，2026年第一季度东南亚智能手机市场出货量同比下降 9%，总量为2160万部。</p><p><i class="pic-con"></p><p>然而，报告称，市场最值得关注的并非出货量下滑，而是平均售价（ASP）的变化：受存储成本上涨影响，2026年第一季度，东南亚智能手机平均售价达349美元，创历史新高，同比上涨19%。</p> <adv-loader __attr__inner="7004636" __attr__style="width: auto;position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0;"></adv-loader> <p>这一“量跌价升”的背离现象，清晰反映出东南亚智能手机市场正经历一轮结构性重新定价：各大品牌正将重点从单纯追求出货量增长，转向提升ASP与保护利润率，部分厂商甚至愿意接受明显的销量下滑，以换取更健康的单机盈利能力。</p><p>随着DRAM与NAND成本在2025年至2026年期间持续大幅上涨，东南亚市场高度价格敏感的需求结构正承受更大压力。目前，东南亚市场中超过 60%的智能手机价格低于200美元，因此成本上涨对大众市场影响尤为明显。</p></section><img src='/image/155922-0' alt='机构：因存储成本上涨，2026年第一季度东南亚智能手机平均售价创历史新高'> </div> </div> <div class="newshowbox_r"> <div class="newshowbox_r_t c"> <div class="newshow_pjs"> <div class="newshow_pjs_fx"> </div> </div> <div class="newshow_back"> <a href="javascript:history.back(-1);">返回列表</a> </div> </div> <div class="newshowbox_r_b 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