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最新调研：超六成美国消费者抵触品牌AI营销宣传

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最新调研：超六成美国消费者抵触品牌AI营销宣传

发布时间：2026-06-17 11:25:04

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<article><section data-type="rtext"><p>【环球网科技综合报道】6月17日消息，据TechCrunch报道，WordPress VIP发布全美消费者AI营销调研报告指出：品牌扎堆AI营销引流，超六成美国消费者却反感品牌宣传标注AI字样，大众对AI内容信任度持怀疑态度。</p><p><i class="pic-con"></p><p>本次调研***样2000名受访者，涵盖企业高管、市场负责人及普通美国民众。数据显示，60%美国消费者对带有AI标识的品牌营销产生抵触心理，86%人群不会完全***信AI生成信息，坚持核验原始出处。更有42%受访者直言，无溯源标注的AI内容可信度极低，不及航空杂费、医疗账单等公开信息。</p>
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            <p>此外，74%受访者认为当下互联网愈发缺少人文温度。行业层面，品牌运营逻辑迎来巨变，企业不再只深耕传统搜索引擎优化，转而适配AI搜索规则，博取AI平台推荐流量。60%企业反馈，近一年AI平台引流流量稳步增长，超七成企业将AI曝光列为核心营销工作。</p><p>外媒报道称，当下品牌陷入两难：内容必须适配AI检索规则才能获取流量，同时必须保留原创人文质感，才能留住用户、建立信任。调研指出，33%消费者将查看原文作为信任判断标准，八成民众呼吁互联网信息保持公开开放，拒绝巨头垄断信息渠道。（旺旺）</p></section><img src='/image/157555-0' alt='最新调研：超六成美国消费者抵触品牌AI营销宣传'> </div>
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