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淘宝闪购“食安心”试运营：16.6万商家首批拿到标识
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淘宝闪购“食安心”试运营：16.6万商家首批拿到标识
发布时间：2026-09-02 17:00:32
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淘宝闪购“食安心”试运营：16.6万商家首批拿到标识
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<article><section data-type="rtext"><p>【环球网科技综合报道】近日，淘宝闪购食品安全治理项目“食安心”开启试运营，全国已有16.6万家商家获得标识。“食安心”通过建立多项食安合规评估维度，让达标的优质商家更容易获得流量及入选榜单。</p><p><i class="pic-con"></p><p>“隔着手机屏幕，消费者很难判断一家店的食安情况；而真正在食品安全上花了心思的商家，也希望努力能被消费者看见。”淘宝闪购“食安心”项目负责人霍志翔表示，“‘食安心’要做的事很简单：用一套消费者一眼能看懂的标识，把好店标出来，让用户点得更放心，也让商家在食安上的投入换来实实在在的订单。”</p><p>具体来说，“食安心”以证件齐全、通过食安审核为接入前提，再从环境卫生、明厨亮灶、食安日志、消费者反馈等维度对商家进行识别与评估。环境卫生上，就餐区和后厨的地面、墙面、操作台、垃圾桶等，由平台人员巡检或商家自检；明厨亮灶方面，要求后厨直播设备安装到位、画面可实时查看，并通过AI巡检评估环境清洁度和人员操作规范，近30天无巡检异常；食安记录关注食材新鲜与存储卫生、关键环节记录和员工着装规范；消费者反馈则纳入真实的用户评价。</p><p><i class="pic-con"></p><p>达标并不复杂，商家通过食安打卡、明厨亮灶、配合巡检、食安险等常规运营动作就能满足。对于小微商家来说，申请门槛也不高，不收费、不要求额外的硬件投入。项目最初在福州、佛山、扬州、金华4座城市上线测试，因为商家反馈良好，目前试运营已覆盖全国。</p><p>“食安心”的起点，是宁波市市场监督管理局与淘宝闪购创新打造的“安心点”信任标识。今年7月，“安心点”在宁波北仑区试点，目前已完成全市覆盖。相较于“食安心”，“安心点”重点接入了来自于监管部门的数据，包括商家证照、线下巡检和消费者反馈等，平台在App内向消费者可视化展示。“安心点”落地2个月，商家的订单转化率已整体高于其他商家1.17个百分点；据试点测算，“安心点”商家的复购率有望整体提升10%。</p><p>6月1日网络餐饮新规实施后，食品安全监管正加速向数字化共治转型。淘宝闪购食安总监田西艳表示：“实践已经证明，正向激励比单纯处罚更能调动商家做好食安的积极性。淘宝闪购会持续通过‘食安心’、‘随手拍’等治理创新，让平台上的好店越来越多。”（勃潺）</p></section><img src='/image/161752-0' alt='淘宝闪购“食安心”试运营：16.6万商家首批拿到标识'> </div> </div> <div class="newshowbox_r"> <div class="newshowbox_r_t c"> <div class="newshow_pjs"> <div class="newshow_pjs_fx"> </div> </div> <div class="newshow_back"> <a href="javascript:history.back(-1);">返回列表</a> </div> </div> <div class="newshowbox_r_b c"> <a href="/detail/136469.html" title=" 在广州，找个对象是不是真的很难？"> 上一篇 : 在广州，找个对象是不是真的很难？ </a> <br><a href="/detail/136327.html" title="你们是怎样看待警察这一职业的？"> 下一篇 : 你们是怎样看待警察这一职业的？ </a> </div> </div> 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