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京东超市宣布推出四大共创举措
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京东超市宣布推出四大共创举措
发布时间：2026-09-04 12:15:06
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京东超市宣布推出四大共创举措
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<article><section data-type="rtext"><p>【环球网科技综合报道】9月4日消息，记者日前从京东获悉，2026年上半年京东超市营业收入实现双位数增长、用户数同比增长15%，市场份额稳步提升。同时，通过与品牌深度合作，京东超市上半年新增过亿品牌超10个、千万爆品超100个、百万爆品超1000个。</p><p>过去一年，流量成本攀升、价格竞争加剧、爆款打造愈发困难成为品牌商家普遍面临的共性难题。对此，京东集团副总裁、京东零售大商超事业群总裁牛英华宣布了京东超市四大增长新战略，通过产品共创、用户共创、渠道共创、效率共创，联动品牌共同打造更多高品质、好价格的商品，赢得更多用户信赖。</p> <adv-loader __attr__inner="7004636" __attr__style="width: auto;position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0;"></adv-loader> <p>在产品共创上，京东超市运用AI品类规划能力，进行消费趋势分析，锁定高潜力趋势类目，与品牌共同研发新品，并通过多元化的促销推广活动，助力优质新品上市后快速打开市场、打响声量，将趋势新品转化为品牌的实际增长动能。</p><p><i class="pic-con"></p><p>在用户共创上，京东超市从拉新、留存到复购为品牌提供全周期支持，通过洞察如女性、银发、校园等不同消费群体的需求和消费习惯，策划针对性的营销活动和运营方案，持续保持品牌与用户的互动热度，助力品牌把新客拉进来、把老客留下来。</p><p>在渠道共创上，京东超市整合了开放平台（POP）模式、线下渠道、秒送O2O、B端客户、跨境出海五大渠道，可以帮助品牌快速搭建符合自身定位与产品特性的渠道运营能力，高效布局全渠道经营。</p><p>在效率共创上，京东超市通过服务提效、供应链提效及AI工具赋能，帮助品牌提升精细化运营能力，保障商品品质与安全，重塑消费信任和用户购物体验。</p><p>其中，京东超市构建了从源头到售后的一体化品质保真服务，针对六大类用户痛点实施精准管控，例如五常大米、食用油等品类推行成分保真；在纸品、洗衣液等品类落实规格保真；对牛奶、茶叶等直连源头产地实施源头保真；在卫生巾、婴幼儿辅食等敏感品类强化原料保真；针对白酒、进口商品等品类落实鉴定保真；在模玩、休闲零食等品类推行渠道保真。</p><p>同时，京东超市依托“一地入仓、全渠道履约”的BBCC网络模式，推动品牌仓网升级，助力经营提效。以维达为例，通过与京东超市共建BBCC网络模式，有效助力品牌压缩物流成本、改善滞销和长库龄问题，推动实库现货率提升至96%，畅销品现货率提升至***%。（旺旺）</p></section><img src='/image/161890-0' alt='京东超市宣布推出四大共创举措'> </div> </div> <div class="newshowbox_r"> <div class="newshowbox_r_t c"> <div class="newshow_pjs"> <div class="newshow_pjs_fx"> </div> </div> <div class="newshow_back"> <a href="javascript:history.back(-1);">返回列表</a> </div> </div> <div class="newshowbox_r_b c"> <a href="/detail/96742.html" title=" obsidian用一两年后会有多大？全文搜索还快吗？"> 上一篇 : 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