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机构：中秋国庆双节出行刚需带动手持智能相机热销
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机构：中秋国庆双节出行刚需带动手持智能相机热销
发布时间：2026-10-19 14:00:12
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机构：中秋国庆双节出行刚需带动手持智能相机热销
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<article><section data-type="rtext"><p>【环球网科技综合报道】10月19日消息，根据洛图科技（RUNTO）最新发布的报告显示，2026年中秋国庆出行季（周度W38–W40）期间，中国手持智能相机（含传统/全景/可穿戴运动相机、云台相机）市场在线上主流零售平台（含京东、天猫、抖音）的销量达34.5万台，销额达10.1亿元，市场均价为2937元。</p><p>洛图科技（RUNTO）表示，从产品结构看，云台相机在整体手持智能相机线上市场的销量份额高达60%，是当前市场第一大品类；传统运动相机销量占比为27%，以均衡的画质、续航与配件适配性覆盖各类出行场景；可穿戴运动相机销量占比为10%，在骑行、冲浪等解放双手的场景中扮演“第一视角”；全景运动相机的销量占比为3%，服务垂直创作圈层。</p><p><i class="pic-con"></p><p>洛图科技（RUNTO）表示，出行刚需让“要不要带一台相机”取代了“要不要买一台相机”，中秋的礼赠与家庭共用属性拉高了客单价并压低了吃灰率，而以旧换新补贴与渠道大促的时间耦合，则进一步压缩了用户的决策周期。中秋国庆长***带来的增量几乎全部来自日常记录的大众用户，这正推动产品叙事从潜水滑雪转向“塞进随身小包、拍完就发”，双节也因此成了智能相机品类大众化每年一次的加速器。（思瀚）</p></section><img src='/image/164308-0' alt='机构：中秋国庆双节出行刚需带动手持智能相机热销'> </div> </div> <div class="newshowbox_r"> <div class="newshowbox_r_t c"> <div class="newshow_pjs"> <div class="newshow_pjs_fx"> </div> </div> <div class="newshow_back"> <a href="javascript:history.back(-1);">返回列表</a> </div> </div> <div class="newshowbox_r_b c"> <a href="/detail/71273.html" title=" 自助餐 50 / 位，为什么吃不倒闭？"> 上一篇 : 自助餐 50 / 位，为什么吃不倒闭？ 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