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亏损局面有望打破，扎克伯格称 Muse、Reality Labs 盈利可期
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亏损局面有望打破，扎克伯格称 Muse、Reality Labs 盈利可期
发布时间：2026-10-22 11:00:31
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亏损局面有望打破，扎克伯格称 Muse、Reality Labs 盈利可期
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<article><section data-type="rtext"><p>【环球网科技综合报道】10月22日消息，据Business Insider报道，Meta 首席执行官马克・扎克伯格在该公司第三季度财报电话会议上表示，公司此前长期处于亏损状态的 Muse 人工智能助手与 Reality Labs 硬件业务，盈利曙光逐步显现。</p><p>据了解，Meta 绝大部分季度营收来自广告业务，占比超 ***%，人工智能与硬件板块长期未能实现盈利，这一状况受到不少投资者关注。</p><p><i class="pic-con"></p><p>作为 Meta 上月推出的 AI 助手，Muse 现阶段因运行过程算力消耗巨大，尚未实现盈利。Meta 方面提出，***在明年显著提升 Muse 运行效率，持续优化盈利表现。扎克伯格表示，倘若未来数年计算技术效率保持快速提升，Muse 有机会在较长周期内维持良好盈利水平。</p> <adv-loader __attr__inner="7004636" __attr__style="width: auto;position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0;"></adv-loader> <p>商业模式层面，Meta 拟依托 Muse 带动线上购物交易，通过收取少量交易手续费获取收益。受算力成本制约，目前 Muse 仅在美国、加拿大地区上线，暂未向全球市场铺开。</p><p>负责智能眼镜、VR 设备等产品的 Reality Labs 部门，过去长期承受大额亏损。根据企业预测，该部门今年亏损预计介于 180 亿至 190 亿美元，到 2027 年亏损规模有望收窄至约 150 亿美元。随着人工智能技术赋能硬件产品，提升产品实用价值，该部门或将自明年开始逐步向盈利方向过渡。</p><p>扎克伯格表示：“我仍然相信，要让日常佩戴的眼镜实现全息体验，将现实世界与数字世界融合在一起，首先要从虚拟现实技术入手。”（纯钧）</p></section><img src='/image/164483-0' alt='亏损局面有望打破，扎克伯格称 Muse、Reality Labs 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